Katharine Pooley

Executive Summary & Strategic Health Index

Forensic synthesis of Katharine Pooley's digital infrastructure, conversion leakage, and commercial growth opportunities across 515 crawled HTML pages.

42/100 Technical Health Enquire shortcode failure & LCP 9.8s

54/100 Content Quality 56% missing H1s; boilerplate inflation

28/100 Entity & AEO 0 schema nodes; 27/100 AgentReady

31/100 Local SEO & Grid Dual-location telephone collision

78/100 Brand Authority DR 46 with Wikipedia DR 97 backlink

The Luxury Digital Paradox

Katharine Pooley is one of the United Kingdom's most decorated interior architecture studios, celebrated with private jet commissions, royal residences (Windsor Suite T5), and luxury monographs with Assouline.

However, the studio's digital platform actively conflicts with this prestige. A fragmented multi-CMS architecture, an unhandled conversion shortcode failure, 398 pages buried at extreme crawl depths, and a total absence of structured data prevent search engines and generative AI agents from accurately indexing and citing the brand.

Lead Leakage & Commercial Risk

In the ultra-prime interior architecture sector, average private residential project fees range from £250,000 to over £3,000,000. Commercial project engagements (hotels, private aviation, superyachts) frequently exceed eight figures.

Broken Enquire Modal: Prospective HNWIs clicking "ENQUIRE" receive raw Gravity Forms shortcode text rather than a form.
PageSpeed Friction: 9.8s LCP drives 60%+ mobile bounce rates for luxury buyers browsing on handheld devices.
Lost High-Tier Equity: The studio's single most authoritative link (Wikipedia DR 97 for Heathrow T5) lands on a dead 404 page.
Local SEO Blindness: Zero dedicated landing pages for Mayfair, Belgravia, and Knightsbridge, surrendering local search market share to rivals like 1508 London and Taylor Howes.

Executive Impact vs Effort Prioritization Matrix

Priority	Issue / Initiative	Impact Area	Estimated Effort	Owner	Expected Business Outcome
P0 Urgent	Fix `#exampleModal` Gravity Forms Shortcode	Conversion & Lead Gen	30 Minutes	Core Developer	Instantly restores all lead generation from modal across entire site
P0 Urgent	Reclaim Wikipedia (DR 97) Heathrow T5 404 Link	Domain Authority & PageRank	15 Minutes	SEO Specialist	Transfers highest-authority backlink equity into active portfolio cluster
P0 Urgent	Resolve Dual Chelsea NAP Phone Conflict	Local 3-Pack & Maps	1 Day	Operations / SEO	Stops Google local entity deduplication between Walton St and Ixworth Pl
P1 High	Strip Global 73-Character Title Suffix & Inject H1s	CTR & Keyword Relevance	1-2 Days	SEO & Dev	Cures 254 truncated SERP titles and establishes heading hierarchy on 289 pages
P1 High	Purge 220 Internal Nofollow Links (`xoo-el` modal)	PageRank Distribution	2 Hours	Core Developer	Stops massive internal link equity dissipation across 42.7% of the website
P1 High	Deploy Multi-Entity JSON-LD Schema (`@graph`)	Entity SEO & AEO	1 Day	SEO Specialist	Connects website to Wikidata Q16734624 & Google Knowledge Graph /m/0t_d6f9
P2 Medium	Deploy 7-Enclave London Local Content Grid	Local Authority & SERP	2 Weeks	Content & Local SEO	Captures high-intent Mayfair, Belgravia, and Knightsbridge organic searches

Technical SEO & Core Web Vitals Deep-Dive

Forensic technical audit for the Core Development Team. Covers server headers, DOM rendering, asset pipelines, CMS conflict, and conversion blockers.

P0 BLOCKER Gravity Forms Modal Shortcode Failure

When visitors on desktop or mobile click the prominent global header/footer "ENQUIRE" CTA, the overlay modal (#exampleModal) displays an unparsed text string instead of the form inputs:

<!-- CURRENT RENDERED OUTPUT IN CLIENT DOM -->
<div class="modal-body">
    [gravityform id="2" title="false" description="false" ajax="true"]
</div>

Root Cause: The theme template outputs the shortcode as a raw string without passing it through WordPress's shortcode execution filter.

Exact Developer Fix: Locate the modal template file (commonly in header.php, footer.php, or template-parts/modal-enquire.php) and update the output:

// REQUIRED DEVELOPER FIX:
<div class="modal-body">
    <?php echo do_shortcode('[gravityform id="2" title="false" description="false" ajax="true"]'); ?>
</div>

Verification Command: curl -s https://katharinepooley.com/ | grep -i "gravityform" (Should return form HTML <form class='gform_wrapper'...>, not raw shortcode brackets).

Core Web Vitals & Render Bottlenecks

Largest Contentful Paint (LCP): 9.8 Seconds (Target: < 2.5s)

Total Payload: 7.8 MB | HTTP Requests: 92

1. Unoptimized Vimeo Background Stream:

The homepage hero immediately loads a 4.75MB Vimeo video stream (https://player.vimeo.com/video/748809187) synchronously on the main thread, holding back first paint and layout stability.

2. Triple Carousel Library Redundancy:

The theme enqueues three separate third-party slider libraries simultaneously: flickity.pkgd.min.js, swiper-bundle.min.js, and slick.min.js. This causes 340KB of unnecessary JavaScript parsing and layout thrashing.

3. Missing Modern Image Formats:

Portfolio gallery images are served in uncompressed legacy JPEG/PNG formats without modern <picture> or WebP/AVIF generation.

Multi-CMS "Split-Brain" Conflict

Katharine Pooley migrated its retail commerce to Shopify (shop.katharinepooley.com). However, the WordPress origin site still runs an active WooCommerce plugin loading global scripts:

woocommerce.min.js (38KB)
cart-fragments.min.js (blocks main thread with AJAX ping)
woocommerce-layout.css & woocommerce.css

Required Dequeue Snippet for functions.php:

// Dequeue WooCommerce bloat on WordPress content site
add_action('wp_enqueue_scripts', function() {
    if (!is_admin()) {
        wp_dequeue_style('woocommerce-layout');
        wp_dequeue_style('woocommerce-smallscreen');
        wp_dequeue_style('woocommerce-general');
        wp_dequeue_script('wc-cart-fragments');
        wp_dequeue_script('woocommerce');
    }
}, 99);

HTTP Security Headers & Modern Standards Audit

Header / Protocol Issue	Current Status	Affected URLs	Risk & SEO Implication	Remediation Directive
HSTS (`Strict-Transport-Security`)	Missing	220 URLs	Allows man-in-the-middle SSL downgrade attacks	Add `Strict-Transport-Security: max-age=31536000; includeSubDomains; preload` in Cloudflare / Nginx
`X-Content-Type-Options`	Missing	220 URLs	MIME-type sniffing vulnerability	Set `X-Content-Type-Options: nosniff`
`X-Frame-Options`	Missing	221 URLs	Clickjacking vulnerability	Set `X-Frame-Options: SAMEORIGIN`
Unsafe Cross-Origin Outlinks	Warning	220 URLs	Links use `target="_blank"` without `rel="noopener"`	Inject `rel="noopener"` across all outgoing external links
Protocol-Relative URLs	Warning	299 URLs	Assets linked as `//domain.com/...` rather than explicit `https://`	Update theme templates to enforce strict HTTPS protocol
Insecure HTTP Internal Links	Critical	2 URLs	Internal links pointing to `http://www.katharinepooley.com/`	Update hardcoded DB links to `https://katharinepooley.com/`

Crawl Architecture, 404 Errors & Sitemaps

Complete ledger of internal errors, crawl depth distribution, sitemap omissions, and redirect chains extracted from the 515 HTML page audit.

Crawl Depth Catastrophe: 77.3% of Pages Buried

A staggering 398 out of 515 pages sit at Crawl Depth 4 or deeper, with some pages buried as deep as Depth 15. Search engine crawlers exhaust their crawl allocation before reaching valuable portfolio items.

Crawl Depth	Page Count	% of Total	SEO Evaluation
Depth 0 (Homepage)	1	0.2%	Optimal
Depth 1	22	4.3%	Primary navigation & main hubs
Depth 2	67	13.0%	Core service & primary project links
Depth 3	43	8.3%	Acceptable architectural threshold
Depth 4	227	44.1%	Crawl penalty threshold exceeded
Depth 5 to Depth 15	171	33.2%	Severely buried / crawl starvation zone

XML Sitemap Architecture Failures

1. Portfolio Post Types Excluded (Critical Discovery):

All 46 portfolio project pages (/portfolio/*) are completely omitted from XML sitemaps! The endpoint portfolio-sitemap.xml returns HTTP 200 with 0 URLs, meaning Google is forced to discover high-value multi-million pound case studies via deep pagination links.

2. 220 URLs Crawled But Missing From Sitemap:

Nearly 43% of discoverable indexable pages have no sitemap declaration.

3. 26 Orphan URLs Detected:

URLs discovered in sitemaps that have zero internal text inlinks on the website.

Live Latin "Lorem Ipsum" Demo Slug Posts

Four placeholder development posts from theme installation remain publicly indexed and exposed in XML sitemaps with auto-generated Latin permalinks:

/a-illo-fugit-non-non-fuga-sapiente/ (Real Title: "AGATE & MALACHITE", 392 words)
/iste-quia-nihil-non-dolorum-quidem-sunt/ (Real Title: "The power of Art", 275 words)
/nihil-qui-dolores-voluptas-exercitationem/ (Real Title: "Katharine’s top Garden and Terrace Looks", 310 words)
/consequatur-quae-iusto-voluptatem/ (Real Title: "Designing an impactful Guest Bedroom", 345 words)

Action: 301 redirect these Latin URLs to clean descriptive slugs (e.g. /journal/agate-and-malachite/) and categorize them into appropriate journal clusters.

Complete Internal 4xx Client Error Ledger (All 57 URLs)

Full list of internal 404 errors discovered during crawl. Use the search input to filter, or copy all URLs for your .htaccess / redirect plugin.

#	Target URL (Returning 404)	Status	Root Cause Analysis	Remediation Directive
1	https://katharinepooley.com/product/malachite-on-stand/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
2	https://katharinepooley.com/product/basketweave-sage-cushion/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
3	https://katharinepooley.com/product/celestite-hoop/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
4	https://katharinepooley.com/product/snow-white-hand-blown-glass-bauble/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
5	https://katharinepooley.com/product/block-border-wool-throw-cool/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
6	https://katharinepooley.com/product/marble-and-gold-sculpture/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
7	https://katharinepooley.com/product/basketweave-sapphire-throw/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
8	https://shop.katharinepooley.com/products/esme-glass-vase	404	Shopify Store 404	301 Redirect or restore missing page
9	https://katharinepooley.com/product/hot-water-bottle-camel/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
10	https://katharinepooley.com/product/scarab-sculpture/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
11	https://katharinepooley.com/product/reversible-blanket-stitched-throw/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
12	https://katharinepooley.com/product/pyrite-box-large/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
13	https://katharinepooley.com/product/jaipur-box/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
14	https://katharinepooley.com/product/celestial-quartz-object-2/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
15	https://katharinepooley.com/product/sailors-valentine-artwork/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
16	https://shop.katharinepooley.com/products/axis-lamp	404	Shopify Store 404	301 Redirect or restore missing page
17	https://katharinepooley.com/product/sepia-orb-sculpture/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
18	https://shop.katharinepooley.com////cdn.shopify.com/shopifycloud/privacy-banner/data-sale-opt-out.js	404	Shopify Store 404	301 Redirect or restore missing page
19	https://katharinepooley.com/product/bronze-maternal-love-scultpure/?dm_i=7KK5,9X9,1BLIZ,QVO,1	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
20	https://katharinepooley.com/product/mateo-vase/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
21	https://shop.katharinepooley.com/products/starburst-object	404	Shopify Store 404	301 Redirect or restore missing page
22	https://katharinepooley.com/product/white-agate-disc/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
23	https://katharinepooley.com/product/agate-branch/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
24	https://katharinepooley.com/product/sepia-agate-sculpture/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
25	https://katharinepooley.com/the-british-forc…25th-anniversary/	404	Broken Page / Static Resource	301 Redirect or restore missing page
26	https://shop.katharinepooley.com/products/gingko-leaf-sculpture	404	Shopify Store 404	301 Redirect or restore missing page
27	https://katharinepooley.com/product/coral-storage-jar/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
28	https://katharinepooley.com/product/havana-glass-vase/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
29	https://katharinepooley.com/product/oatmeal-cashmere-throw/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
30	https://katharinepooley.com/product/basketweave-sage-throw/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
31	https://katharinepooley.com/product/reversible-burgundy-fawn-cashmere-throw/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
32	https://katharinepooley.com/?page_id=7	404	Broken Page / Static Resource	301 Redirect or restore missing page
33	https://katharinepooley.com/product/camel-silver-ombre-cashmere-throw/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
34	https://shop.katharinepooley.com/products/quartz-orb	404	Shopify Store 404	301 Redirect or restore missing page
35	https://katharinepooley.com/product/block-border-wool-throw-warm/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
36	https://katharinepooley.com/product/aurore-straw-marquetry-lamp/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
37	https://katharinepooley.com/product/sage-green-hand-blown-glass-bauble/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
38	https://katharinepooley.com/product/bamboo-soft-grey-vase/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
39	https://katharinepooley.com/product/auri-leather-desk-set/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
40	https://shop.katharinepooley.com/collections/photograph-frames	404	Shopify Store 404	301 Redirect or restore missing page
41	https://shop.katharinepooley.com/collections/candles-hurricanes	404	Shopify Store 404	301 Redirect or restore missing page
42	https://katharinepooley.com/product/pooleys-panattone/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
43	https://katharinepooley.com/smallprint/privacy-policy-2	404	Broken Page / Static Resource	301 Redirect or restore missing page
44	https://katharinepooley.com/product/cashmere-camel-bed-socks/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
45	https://katharinepooley.com/product/marquetry-poker-set/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
46	https://katharinepooley.com/product/tulip-petal-tree-decoration/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
47	https://katharinepooley.com/product/white-green-yellow-hand-blown-glass-bauble/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
48	https://katharinepooley.com/product/passion-vase/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
49	https://katharinepooley.com/product/white-agate-sculpture/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
50	https://katharinepooley.com/product/belvedere-hurricane/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
51	https://katharinepooley.com/product/10170/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
52	https://katharinepooley.com/product/white-coral-sculpture/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
53	https://katharinepooley.com/product/tulip-tree-decoration/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
54	https://katharinepooley.com/product/selenite-box/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
55	https://katharinepooley.com/product/blue-backgammon-set/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
56	https://katharinepooley.com/product/auri-apricot-leather-desk-set/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product
57	https://katharinepooley.com/product/straw-marquetry-box/	404	Legacy WooCommerce Product Link	301 Redirect to relevant category or active Shopify product

Redirect Chains & Hops Ledger (All 14 Chains)

Chained redirects waste crawl budget, introduce latency, and dilute link equity. Update source links directly to the final 200 OK target.

#	Source Internal Link	Hops	Intermediate Redirect Hop	Final 200 OK Destination
1	https://katharinepooley.com/portfolio/doha-pearl-villa/	2 Hops	http://www.katharinepooley.com/	https://katharinepooley.com/
2	https://katharinepooley.com/the-christmas-edit/	2 Hops	https://katharinepooley.com/product/musing-sculpture-2	https://shop.katharinepooley.com/products/musing-sculpture
3	https://katharinepooley.com/the-christmas-edit/	2 Hops	https://katharinepooley.com/product/musing-sculpture-2	https://shop.katharinepooley.com/products/musing-sculpture
4	https://katharinepooley.com/the-summer-edit-2/	2 Hops	https://katharinepooley.com/product/ferdinand-blue-tray	https://shop.katharinepooley.com/products/ferdinand-navy-leather-tray
5	https://katharinepooley.com/the-summer-edit-2/	2 Hops	https://katharinepooley.com/product/ferdinand-blue-tray	https://shop.katharinepooley.com/products/ferdinand-navy-leather-tray
6	https://katharinepooley.com/valentines-day-edit/	2 Hops	https://katharinepooley.com/product/ellisa-box	https://shop.katharinepooley.com/products/elisa-shell-box
7	https://katharinepooley.com/the-autumn-edit/	2 Hops	https://katharinepooley.com/product/straw-marquetry-box-2/	https://shop.katharinepooley.com/
8	https://katharinepooley.com/the-wedding-gift-edit/	2 Hops	https://katharinepooley.com/product/auri-ivory-leather-tissue-box-cover/	https://shop.katharinepooley.com/products/auri-cream-tissue-box-cover
9	https://katharinepooley.com/product/anemonie-porcelain-vase/	2 Hops	https://katharinepooley.com/the-katharine-pooley-boutique	https://shop.katharinepooley.com/
10	https://katharinepooley.com/product/chain-link-shagreen-photograph-frame/	2 Hops	https://katharinepooley.com/the-katharine-pooley-boutique	https://shop.katharinepooley.com/
11	https://katharinepooley.com/product/domino-games/	2 Hops	https://katharinepooley.com/the-katharine-pooley-boutique	https://shop.katharinepooley.com/
12	https://katharinepooley.com/product/kpl-candle-change-name/?dm_i=7KK5,9X9,1BLIZ,QVO,1	2 Hops	https://katharinepooley.com/the-katharine-pooley-boutique	https://shop.katharinepooley.com/
13	https://katharinepooley.com/product/alisa-vase/?dm_i=7KK5,9X9,1BLIZ,QVO,1	2 Hops	https://katharinepooley.com/the-katharine-pooley-boutique	https://shop.katharinepooley.com/
14	https://katharinepooley.com/the-autumn-edit/	2 Hops	https://katharinepooley.com/product/zefiro-bowl/	https://shop.katharinepooley.com/

Missing Canonical Link Elements (25 URLs)

Includes uncategorized paginated archives and the core /journal hub missing self-referencing canonical declarations.

#	Page URL Missing Canonical	Status	Required Fix
1	https://katharinepooley.com/category/uncategorized/page/11/	Missing	Self-referencing canonical tag or noindex pagination parameter
2	https://katharinepooley.com/category/uncategorized/page/10/	Missing	Self-referencing canonical tag or noindex pagination parameter
3	https://katharinepooley.com/journal	Missing	Self-referencing canonical tag or noindex pagination parameter
4	https://katharinepooley.com/category/uncategorized/page/13/	Missing	Self-referencing canonical tag or noindex pagination parameter
5	https://katharinepooley.com/category/uncategorized/page/12/	Missing	Self-referencing canonical tag or noindex pagination parameter
6	https://katharinepooley.com/journal/	Missing	Self-referencing canonical tag or noindex pagination parameter
7	https://katharinepooley.com/product-tag/bathroom/	Missing	Self-referencing canonical tag or noindex pagination parameter
8	https://katharinepooley.com/product-tag/games-room/	Missing	Self-referencing canonical tag or noindex pagination parameter
9	https://katharinepooley.com/finish/glass/	Missing	Self-referencing canonical tag or noindex pagination parameter
10	https://katharinepooley.com/product-category/candles-hurricanes	Missing	Self-referencing canonical tag or noindex pagination parameter
11	https://katharinepooley.com/finish/leather/	Missing	Self-referencing canonical tag or noindex pagination parameter
12	https://katharinepooley.com/product-tag/dressing-room/	Missing	Self-referencing canonical tag or noindex pagination parameter
13	https://katharinepooley.com/finish/porcelain-ceramic/	Missing	Self-referencing canonical tag or noindex pagination parameter
14	https://katharinepooley.com/product-tag/bedroom/	Missing	Self-referencing canonical tag or noindex pagination parameter
15	https://katharinepooley.com/product-tag/living-room/	Missing	Self-referencing canonical tag or noindex pagination parameter
16	https://katharinepooley.com/category/uncategorized/page/2/	Missing	Self-referencing canonical tag or noindex pagination parameter
17	https://katharinepooley.com/product-tag/study/	Missing	Self-referencing canonical tag or noindex pagination parameter
18	https://katharinepooley.com/category/uncategorized/page/6/	Missing	Self-referencing canonical tag or noindex pagination parameter
19	https://katharinepooley.com/category/uncategorized/	Missing	Self-referencing canonical tag or noindex pagination parameter
20	https://katharinepooley.com/category/uncategorized/page/5/	Missing	Self-referencing canonical tag or noindex pagination parameter
21	https://katharinepooley.com/category/uncategorized/page/4/	Missing	Self-referencing canonical tag or noindex pagination parameter
22	https://katharinepooley.com/category/uncategorized/page/3/	Missing	Self-referencing canonical tag or noindex pagination parameter
23	https://katharinepooley.com/category/uncategorized/page/9/	Missing	Self-referencing canonical tag or noindex pagination parameter
24	https://katharinepooley.com/category/uncategorized/page/8/	Missing	Self-referencing canonical tag or noindex pagination parameter
25	https://katharinepooley.com/category/uncategorized/page/7/	Missing	Self-referencing canonical tag or noindex pagination parameter

Content Quality, Headings & On-Page SEO

Forensic on-page audit examining True Narrative Words vs DOM Boilerplate Inflation, heading hierarchy, title tag stuffing, and thin Shopify catalog copy.

The "Illusion of Depth": True Narrative Words vs DOM Boilerplate

Standard crawler reports report 1,200 to 1,480 words per page. However, forensic DOM filtering reveals that **88% to 94% of page text consists of global header mega-menus, Easy Login modal text, and footer boilerplate**.

Page / Project Name	URL	True Narrative Words (<p>)	Total DOM Words	Narrative Ratio	Diagnostic Assessment
Homepage	/	65 words	1,200 words	5.4%	Critically thin. Zero descriptive service copy.
Private Residential Service	/services/private-residential/	153 words	1,265 words	12.0%	Single paragraph. 100% of images (4/4) missing alt text.
Commercial & Hospitality	/services/commercial-hospitality/	283 words	1,300 words	21.7%	Under-developed. 100% of images (4/4) missing alt text.
Chelsea Mews House	/portfolio/chelsea-mews-house/	96 words	1,210 words	7.4%	Flagship project. Missing square footage & materials.
Doha Pearl Villa	/portfolio/doha-pearl-villa/	76 words	1,234 words	5.8%	10,000 sq ft palace described in only 76 words.
Superyacht Hera	/portfolio/superyacht-hera/	173 words	1,206 words	12.5%	Missing <h1> tag completely!
The Studio (Identity Page)	/the-studio/	0 words	1,121 words	0.0%	Hard 404 Error! (Page Not Found)

289 Pages Missing Semantic <h1> Tags (55.9%)

Over half of the entire website lacks an <h1> element. The theme relies on styled division classes like <div class="page-title"> or <h2> tags for hero titles.

Universal Shopify Theme Bug: Semantic <h1> tags are completely missing across 100% of product pages and collection category archives on shop.katharinepooley.com!

Title Tag Keyword Stuffing & Truncation

Homepage Title (176 Chars):

                        Katharine Pooley Luxury Interior Design and Interior Architecture Interior Design Services London UK – Top British Interior Designer, Award Winning Interior Designer, Best Interior Designer UK
                    

Additionally, 254 pages exceed 60 characters / 561 pixels due to the global 73-character suffix: | Luxury Interior Design | Architectural Design | London | Katharine Pooley.

Title Tag Reform Formula & Examples

Page Type	Current Truncated Title (90+ Chars)	Recommended Optimized Title (<60 Chars)	Target Keyword Focus
Homepage	Katharine Pooley Luxury Interior Design and Interior Architecture Interior Design Services London UK... (176 chars)	Katharine Pooley \| Luxury Interior Design London (51 chars)	Luxury Interior Design London
Private Residential	Private Residential – Katharine Pooley Luxury Interior Design and Interior Architecture... (97 chars)	Private Residential Interior Design \| Katharine Pooley (55 chars)	Residential Interior Architecture
Chelsea Project	Chelsea Mews House \| Luxury Interior Design \| Architectural Design \| London \| Katharine Pooley (96 chars)	Chelsea Mews House Interior Design \| Katharine Pooley (53 chars)	Chelsea Luxury Interior Design
Yacht Vertical	Custom Line 106 Yacht \| Luxury Interior Design \| Architectural Design \| London \| Katharine Pooley (99 chars)	Luxury Superyacht Interior Design \| Katharine Pooley (52 chars)	Yacht Interior Design London

Thin Content Product Ledger (Sample from 59 URLs)

100% of luxury products on Shopify lack technical specifications, styling advice, and craftsmanship storytelling.

#	Product URL	Word Count	Page Category	Editorial Recommendation
1	https://shop.katharinepooley.com/products/elements-water-crystal-bowl	188 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
2	https://shop.katharinepooley.com/products/fleur-porcelain-object	180 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
3	https://shop.katharinepooley.com/products/inessa-crystal-vase	178 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
4	https://shop.katharinepooley.com/products/plumes-brass-bowl	196 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
5	https://shop.katharinepooley.com/products/hugo-taupe-leather-tray	182 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
6	https://shop.katharinepooley.com/products/cheyne-bowl	176 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
7	https://shop.katharinepooley.com/products/penelope-light-grey-basket	184 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
8	https://shop.katharinepooley.com/products/seguso-vase	194 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
9	https://shop.katharinepooley.com/products/rams-head-bookend	183 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
10	https://shop.katharinepooley.com/products/malachite-and-shagreen-photograph-frame	178 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
11	https://shop.katharinepooley.com/	180 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
12	https://shop.katharinepooley.com/products/acropora-gold-ii-sculpture	193 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
13	https://shop.katharinepooley.com/products/eggshell-photograph-frame	173 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
14	https://shop.katharinepooley.com/products/ribbon-malachite-shagreen-photograph-frame	192 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
15	https://shop.katharinepooley.com/blogs/news	96 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
16	https://shop.katharinepooley.com/products/sianni-vase-s	182 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
17	https://shop.katharinepooley.com/pages/contact	101 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
18	https://shop.katharinepooley.com/products/chatsworth-side-table	199 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
19	https://shop.katharinepooley.com/products/allia-vase-s	171 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
20	https://shop.katharinepooley.com/products/gold-speckled-vase-tall	198 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
21	https://shop.katharinepooley.com/products/hugo-navy-leather-tray	174 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
22	https://shop.katharinepooley.com/products/giraffe-bookend	189 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
23	https://shop.katharinepooley.com/products/geometrica-box	181 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
24	https://shop.katharinepooley.com/products/lapis-lazuli-box	196 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
25	https://shop.katharinepooley.com/products/walnut-burl-photograph-frame	178 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
26	https://shop.katharinepooley.com/products/penelope-navy-basket	184 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
27	https://shop.katharinepooley.com/products/swirl-shagreen-multi-photograph-frame	176 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
28	https://shop.katharinepooley.com/products/bowl-anemona	190 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
29	https://shop.katharinepooley.com/products/ferdinand-ivory-leather-tray	186 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
30	https://shop.katharinepooley.com/products/verdure-cushion	178 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
31	https://shop.katharinepooley.com/products/hugo-mango-leather-tray	185 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
32	https://shop.katharinepooley.com/pages/newsletter-success	103 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
33	https://shop.katharinepooley.com/products/ferdinand-mango-leather-tray	173 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
34	https://shop.katharinepooley.com/products/giraffe-bookend-copy	185 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
35	https://shop.katharinepooley.com/products/amber-bud-vase	190 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
36	https://shop.katharinepooley.com/products/turquoise-lapis-shagreen-photograph-frame	188 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
37	https://shop.katharinepooley.com/products/ol-box-galapagos-turtl	133 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
38	https://shop.katharinepooley.com/products/ribbon-lapis-shagreen-photograph-frame	182 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
39	https://shop.katharinepooley.com/products/classic-shagreen-photograph-frame	184 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
40	https://shop.katharinepooley.com/products/ferdinand-navy-leather-tray	180 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
41	https://shop.katharinepooley.com/products/penelope-taupe-basket	184 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
42	https://shop.katharinepooley.com/products/katharine-pooley-shop-gift-card	161 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
43	https://shop.katharinepooley.com/products/organic-bowl-noir	179 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
44	https://shop.katharinepooley.com/products/kips-bay-sofa	118 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
45	https://shop.katharinepooley.com/products/pair-of-leather-bookends	195 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
46	https://shop.katharinepooley.com/products/lapis-and-shagreen-photograph-frame	188 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
47	https://shop.katharinepooley.com/products/hive-porcelain-sculpture	175 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
48	https://shop.katharinepooley.com/products/the-british-isles-collection-reversible-grey-wool-throw	192 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
49	https://shop.katharinepooley.com/products/snow-white-glass-bauble-christmas-decoration	196 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
50	https://shop.katharinepooley.com/products/scallop-multi-shagreen-photograph-frame	171 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
51	https://shop.katharinepooley.com/products/bolla-gold-bowl	196 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
52	https://shop.katharinepooley.com/products/green-glass-christmas-bauble-decoration	193 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
53	https://shop.katharinepooley.com/products/vase-avance-sand-l	197 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
54	https://shop.katharinepooley.com/products/odette-crystal-vase	180 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
55	https://shop.katharinepooley.com/products/malachite-box	194 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
56	https://shop.katharinepooley.com/products/butterfly-jewellery-box	134 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
57	https://shop.katharinepooley.com/products/octopus-tonna-tessellata-bookend	198 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
58	https://shop.katharinepooley.com/products/coral-candleholder	191 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)
59	https://shop.katharinepooley.com/products/tigers-eye-shagreen-photograph-frame	194 words	E-commerce Product (Shopify)	Upgrade via 4-tier model (Narrative, Craftsmanship, Styling Guide, Technical Specs)

Sample Pages Missing <h1> Tags (from 289 Total Pages)

#	Page URL	Issue	Developer & Writer Action
1	https://shop.katharinepooley.com/products/horatio-shell-tray-set-of-2	Missing <h1>	Wrap primary hero title in semantic <h1> tag
2	https://shop.katharinepooley.com/products/mg-box-breck	Missing <h1>	Wrap primary hero title in semantic <h1> tag
3	https://shop.katharinepooley.com/products/seville-luxury-cushion	Missing <h1>	Wrap primary hero title in semantic <h1> tag
4	https://shop.katharinepooley.com/products/elements-water-crystal-bowl	Missing <h1>	Wrap primary hero title in semantic <h1> tag
5	https://shop.katharinepooley.com/products/celestine-jar	Missing <h1>	Wrap primary hero title in semantic <h1> tag
6	https://shop.katharinepooley.com/products/kabebe-shell-heart-box	Missing <h1>	Wrap primary hero title in semantic <h1> tag
7	https://shop.katharinepooley.com/products/trinket-tray-in-navy-blue	Missing <h1>	Wrap primary hero title in semantic <h1> tag
8	https://shop.katharinepooley.com/products/pyrite-box-medium	Missing <h1>	Wrap primary hero title in semantic <h1> tag
9	https://shop.katharinepooley.com/products/playing-cards-ivory	Missing <h1>	Wrap primary hero title in semantic <h1> tag
10	https://shop.katharinepooley.com/products/zebrano-shagreen-bookends-pair	Missing <h1>	Wrap primary hero title in semantic <h1> tag
11	https://shop.katharinepooley.com/products/frog-mother-of-pearl-plate	Missing <h1>	Wrap primary hero title in semantic <h1> tag
12	https://shop.katharinepooley.com/products/frederica-gold-porcelain-vase	Missing <h1>	Wrap primary hero title in semantic <h1> tag
13	https://shop.katharinepooley.com/products/reversible-navy-cashmere-and-wool-throw	Missing <h1>	Wrap primary hero title in semantic <h1> tag
14	https://shop.katharinepooley.com/products/conchiglia-porcelain-object	Missing <h1>	Wrap primary hero title in semantic <h1> tag
15	https://shop.katharinepooley.com/products/jardin-luxury-embroidered-cushion	Missing <h1>	Wrap primary hero title in semantic <h1> tag
16	https://shop.katharinepooley.com/products/elisa-shell-box	Missing <h1>	Wrap primary hero title in semantic <h1> tag
17	https://shop.katharinepooley.com/products/fleur-porcelain-object	Missing <h1>	Wrap primary hero title in semantic <h1> tag
18	https://shop.katharinepooley.com/products/round-metal-bin-with-tilting-lid	Missing <h1>	Wrap primary hero title in semantic <h1> tag
19	https://shop.katharinepooley.com/products/set-of-6-coasters-copy	Missing <h1>	Wrap primary hero title in semantic <h1> tag
20	https://shop.katharinepooley.com/products/coral-blue-violet-porcelain-bowl	Missing <h1>	Wrap primary hero title in semantic <h1> tag
21	https://shop.katharinepooley.com/products/alexandra-llewellyn-blue-aztec-table-top-backgammon	Missing <h1>	Wrap primary hero title in semantic <h1> tag
22	https://shop.katharinepooley.com/products/seahorse-storing-jar-silver-copy	Missing <h1>	Wrap primary hero title in semantic <h1> tag
23	https://shop.katharinepooley.com/collections/jewellery-display-boxes	Missing <h1>	Wrap primary hero title in semantic <h1> tag
24	https://shop.katharinepooley.com/products/anemonie-vase	Missing <h1>	Wrap primary hero title in semantic <h1> tag
25	https://shop.katharinepooley.com/products/flamingo	Missing <h1>	Wrap primary hero title in semantic <h1> tag
26	https://shop.katharinepooley.com/products/parmelia-gold-porcelain-bowl	Missing <h1>	Wrap primary hero title in semantic <h1> tag
27	https://shop.katharinepooley.com/products/inessa-crystal-vase	Missing <h1>	Wrap primary hero title in semantic <h1> tag
28	https://shop.katharinepooley.com/products/agate-photograph-frame	Missing <h1>	Wrap primary hero title in semantic <h1> tag
29	https://shop.katharinepooley.com/products/plumes-brass-bowl	Missing <h1>	Wrap primary hero title in semantic <h1> tag
30	https://shop.katharinepooley.com/products/auri-leather-tissue-box	Missing <h1>	Wrap primary hero title in semantic <h1> tag
31	https://shop.katharinepooley.com/products/auri-cream-leather-desk-set	Missing <h1>	Wrap primary hero title in semantic <h1> tag
32	https://shop.katharinepooley.com/products/crab-coconut-bowl	Missing <h1>	Wrap primary hero title in semantic <h1> tag
33	https://shop.katharinepooley.com/products/amber-frosted-vase	Missing <h1>	Wrap primary hero title in semantic <h1> tag
34	https://shop.katharinepooley.com/products/block-shagreen-photograph-frame	Missing <h1>	Wrap primary hero title in semantic <h1> tag
35	https://shop.katharinepooley.com/products/tic-tac-toe	Missing <h1>	Wrap primary hero title in semantic <h1> tag
36	https://shop.katharinepooley.com/products/malachite-photograph-frame	Missing <h1>	Wrap primary hero title in semantic <h1> tag
37	https://shop.katharinepooley.com/products/magazine-rack	Missing <h1>	Wrap primary hero title in semantic <h1> tag
38	https://shop.katharinepooley.com/products/hugo-taupe-leather-tray	Missing <h1>	Wrap primary hero title in semantic <h1> tag
39	https://shop.katharinepooley.com/products/bolla-gold-glass-vase-tall	Missing <h1>	Wrap primary hero title in semantic <h1> tag
40	https://shop.katharinepooley.com/products/cheyne-bowl	Missing <h1>	Wrap primary hero title in semantic <h1> tag
41	https://shop.katharinepooley.com/products/cora-leather-basket	Missing <h1>	Wrap primary hero title in semantic <h1> tag
42	https://shop.katharinepooley.com/products/auri-cream-tissue-box-cover	Missing <h1>	Wrap primary hero title in semantic <h1> tag
43	https://shop.katharinepooley.com/products/embrace-sculpture	Missing <h1>	Wrap primary hero title in semantic <h1> tag
44	https://shop.katharinepooley.com/products/capri-shagreen-box	Missing <h1>	Wrap primary hero title in semantic <h1> tag
45	https://shop.katharinepooley.com/products/penelope-light-grey-basket	Missing <h1>	Wrap primary hero title in semantic <h1> tag
46	https://shop.katharinepooley.com/products/double-loop-sculpture	Missing <h1>	Wrap primary hero title in semantic <h1> tag
47	https://shop.katharinepooley.com/products/odc-ammonite-case	Missing <h1>	Wrap primary hero title in semantic <h1> tag
48	https://shop.katharinepooley.com/products/nido-bowl	Missing <h1>	Wrap primary hero title in semantic <h1> tag
49	https://shop.katharinepooley.com/products/parmelia-porcelain-bowl	Missing <h1>	Wrap primary hero title in semantic <h1> tag
50	https://shop.katharinepooley.com/products/canaria-white-navy-leather-basket	Missing <h1>	Wrap primary hero title in semantic <h1> tag
51	https://shop.katharinepooley.com/products/cressida-box	Missing <h1>	Wrap primary hero title in semantic <h1> tag
52	https://shop.katharinepooley.com/products/bolla-fume-glass-vase	Missing <h1>	Wrap primary hero title in semantic <h1> tag
53	https://shop.katharinepooley.com/products/seguso-vase	Missing <h1>	Wrap primary hero title in semantic <h1> tag
54	https://shop.katharinepooley.com/products/rams-head-bookend	Missing <h1>	Wrap primary hero title in semantic <h1> tag
55	https://shop.katharinepooley.com/collections/the-mothers-day-edit	Missing <h1>	Wrap primary hero title in semantic <h1> tag
56	https://shop.katharinepooley.com/products/round-metal-bin-with-tilting-lid-navy-blue	Missing <h1>	Wrap primary hero title in semantic <h1> tag
57	https://shop.katharinepooley.com/products/audrey-leather-basket-tall	Missing <h1>	Wrap primary hero title in semantic <h1> tag
58	https://shop.katharinepooley.com/products/agate-shell-tissue-box-cover	Missing <h1>	Wrap primary hero title in semantic <h1> tag
59	https://shop.katharinepooley.com/products/carraway-luxury-cushion	Missing <h1>	Wrap primary hero title in semantic <h1> tag
60	https://shop.katharinepooley.com/products/elephant-storing-jar-silver	Missing <h1>	Wrap primary hero title in semantic <h1> tag

Duplicate Page Titles Ledger (10 Clusters)

Duplicated Title Tag	Conflicting Page URLs	Editorial Fix
The Autumn Edit – Katharine Pooley Luxury Interior Design and Interior Architecture Interior Design Services London UK (3 pages)	https://katharinepooley.com/the-autumn-edit/ https://katharinepooley.com/the-autumn-edit-2/ https://katharinepooley.com/the-autumn-edit-2024/	Create distinct, descriptive title tags for each page reflecting unique content
Journal – Katharine Pooley Luxury Interior Design and Interior Architecture Interior Design Services London UK (2 pages)	https://katharinepooley.com/journal https://katharinepooley.com/journal/	Create distinct, descriptive title tags for each page reflecting unique content
Superyacht Hera – Katharine Pooley Luxury Interior Design and Interior Architecture Interior Design Services London UK (2 pages)	https://katharinepooley.com/superyacht-hera/ https://katharinepooley.com/portfolio/superyacht-hera/	Create distinct, descriptive title tags for each page reflecting unique content
Set of 6 Coasters – Katharine Pooley Shop (2 pages)	https://shop.katharinepooley.com/products/set-of-6-coasters-copy https://shop.katharinepooley.com/products/set-of-6-coasters	Create distinct, descriptive title tags for each page reflecting unique content
Starfish Storing Jar Silver – Katharine Pooley Shop (2 pages)	https://shop.katharinepooley.com/products/seahorse-storing-jar-silver-copy https://shop.katharinepooley.com/products/elephant-storing-jar-silver-copy	Create distinct, descriptive title tags for each page reflecting unique content
Tic Tac Toe – Katharine Pooley Shop (2 pages)	https://shop.katharinepooley.com/products/tic-tac-toe https://shop.katharinepooley.com/products/tic-tac-toe-1	Create distinct, descriptive title tags for each page reflecting unique content
The Summer Edit – Katharine Pooley Luxury Interior Design and Interior Architecture Interior Design Services London UK (3 pages)	https://katharinepooley.com/the-summer-edit-2/ https://katharinepooley.com/the-summer-edit/ https://katharinepooley.com/the-summer-edit-2024/	Create distinct, descriptive title tags for each page reflecting unique content
Seahorse Storing Jar Silver – Katharine Pooley Shop (2 pages)	https://shop.katharinepooley.com/products/starfish-storing-jar-silver-copy https://shop.katharinepooley.com/products/coral-storing-jar-silver-copy	Create distinct, descriptive title tags for each page reflecting unique content
Octagon Shagreen Photo Frame – Katharine Pooley Shop (2 pages)	https://shop.katharinepooley.com/products/octagon-shagreen-photograph-frame https://shop.katharinepooley.com/products/octagon-shagreen-photograph-frame-1	Create distinct, descriptive title tags for each page reflecting unique content
Alpine Ski Chalet – Katharine Pooley Luxury Interior Design and Interior Architecture Interior Design Services London UK (2 pages)	https://katharinepooley.com/portfolio/alpine-ski-chalet/ https://katharinepooley.com/alpine-ski-chalet/	Create distinct, descriptive title tags for each page reflecting unique content

Internal Content Network & Linking Architecture

Auditing internal PageRank equity flow, resolving the 220 internal nofollow leak, and establishing a high-converting Hub-and-Spoke linking network.

The 220 Internal Nofollow Leak (`xoo-el` Modal)

The crawl discovered that 220 pages emit internal `rel="nofollow"` links (42.7% of the entire website).

                        <a class="xoo-el-lostpw-tgr" rel="nofollow" href="#">Forgot Password?</a>
                    

Root Cause: Legacy XootiX WooCommerce login modal script hardcoded into the global theme header/footer. Under Google PageRank rules, equity flowing to a nofollow link is permanently lost rather than redistributed!

PageRank Equity Distribution Failure

Internal link equity is heavily concentrated on low-value utility pages while core revenue drivers starve:

Homepage (Depth 0): 515 internal inlinks.
Shopify Privacy Policy: 295 inlinks!
Private Residential Service: ONLY 5 inlinks!
Chelsea Mews House Portfolio: ONLY 5 inlinks!
Superyacht Hera Portfolio: ONLY 5 inlinks!

The 20-Pair Contextual Linking Matrix (Hub-and-Spoke Architecture)

Deploy these exact internal links to immediately circulate PageRank from high-equity pages to core revenue drivers and flatten crawl depth.

#	Source URL (Context Location)	Target Destination Hub	Recommended Descriptive Anchor Text	Strategic Rationale & Equity Flow
1	https://katharinepooley.com/ (Homepage Hero)	https://katharinepooley.com/services/private-residential/	"super-prime private residential interior architecture"	Transfers Depth 0 authority to primary revenue driver using high-intent commercial phrasing.
2	https://katharinepooley.com/ (Homepage Intro)	https://katharinepooley.com/services/heritage-listed-property-renovation/	"Grade I and Grade II listed property renovations"	Establishes domain topical relevance for historic London planning and heritage conservation.
3	https://katharinepooley.com/ (Homepage Footer)	https://katharinepooley.com/locations/mayfair-interior-design/	"Mayfair luxury interior design studio"	Captures ultra-high-volume super-prime search intent for Mayfair property acquisitions.
4	https://katharinepooley.com/portfolio/grosvenor-square/	https://katharinepooley.com/locations/mayfair-interior-design/	"residential interior architecture in Mayfair"	Connects flagship £20M+ project case study to Mayfair geographic landing hub.
5	https://katharinepooley.com/portfolio/grosvenor-square/	https://katharinepooley.com/services/bespoke-joinery/	"bespoke architectural joinery and custom cabinetry"	Creates thematic relevance between residential portfolio and specialist craftsmanship services.
6	https://katharinepooley.com/portfolio/st-james-palace-development/	https://katharinepooley.com/services/heritage-listed-property-renovation/	"heritage interior architecture and historic building conservation"	Passes high case study PageRank to the newly created Heritage Pillar Hub.
7	https://katharinepooley.com/portfolio/knightsbridge-townhouse/	https://katharinepooley.com/locations/knightsbridge-interior-design/	"Knightsbridge townhouse interior designer"	Validates geographic authority for Knightsbridge townhouses and mews properties.
8	https://katharinepooley.com/portfolio/chelsea-mews-house/	https://katharinepooley.com/locations/chelsea-interior-design/	"Chelsea mews house interior refurbishment"	Channels local search signals for Royal Borough of Kensington & Chelsea luxury homes.
9	https://katharinepooley.com/portfolio/superyacht-hera/	https://katharinepooley.com/services/yacht-and-aviation/	"award-winning superyacht interior design studio"	Resolves broken cluster; links prominent 110m yacht case study back to the Yacht & Aviation service hub.
10	https://katharinepooley.com/portfolio/motor-yacht-custom-line-106/	https://katharinepooley.com/portfolio/superyacht-hera/	"Superyacht Hera interior design project"	Builds horizontal peer-to-peer link equity between related marine portfolio assets.
11	https://katharinepooley.com/portfolio/jets-lounges/	https://katharinepooley.com/services/yacht-and-aviation/	"private aviation and VIP jet cabin styling"	Reinforces high-intent keywords for VIP private aviation interior refits.
12	https://katharinepooley.com/services/private-residential/	https://katharinepooley.com/portfolio/the-lancasters/	"The Lancasters Grade II listed Hyde Park residence"	Replaces generic project list with high-authority contextual portfolio proof.
13	https://katharinepooley.com/services/commercial-hospitality/	https://katharinepooley.com/portfolio/racetrack-hotel-china/	"luxury boutique hotel interior design at Racetrack Hotel"	Replaces weak 'View more' button with rich commercial hospitality keywords.
14	https://katharinepooley.com/superyacht-hera/ (Blog Post)	https://katharinepooley.com/portfolio/superyacht-hera/	"full Superyacht Hera interior portfolio and gallery"	Bridges editorial journal equity to canonical portfolio case study, eliminating duplicate-topic cannibalization.
15	https://katharinepooley.com/kpl-yacht-project/ (Blog Post)	https://katharinepooley.com/services/yacht-and-aviation/	"bespoke superyacht interior architecture services"	Connects legacy yacht journal article to commercial service landing page.
16	https://katharinepooley.com/design-digest-architectural-lighting/	https://katharinepooley.com/services/architectural-lighting-design/	"in-house architectural lighting design services"	Transforms informational blog readers into qualified commercial design inquiries.
17	https://katharinepooley.com/design-digest-bauhaus-in-the-bathroom/	https://shop.katharinepooley.com/collections/bathroom-accessories	"handcrafted luxury bathroom accessories and hardware"	Directs editorial blog authority to commercial Shopify collection, reducing boutique crawl depth from Depth 4 to Depth 2.
18	https://katharinepooley.com/portfolio/cannes-chateau/	https://katharinepooley.com/services/turnkey-interior-design/	"complete turnkey international architectural restoration"	Associates high-profile French Riviera estate with turnkey fit-out and overseas project delivery.
19	https://katharinepooley.com/from-the-founder-summer-in-london/	https://katharinepooley.com/locations/mayfair-interior-design/	"interior design commissions across Mayfair and Belgravia"	Contextual link from founder’s thought-leadership journal to prime central London service pages.
20	https://katharinepooley.com/portfolio/english-castle/	https://katharinepooley.com/services/heritage-listed-property-renovation/	"restoration of historic Grade I listed castles and estates"	Direct proof-of-concept linking for heritage, historic estate, and English country manor renovations.

Topical Coverage & Competitive Architecture Gaps

SERP intelligence benchmarking Katharine Pooley against prime London competitors: 1508 London, Winch Design, Kelly Hoppen, Taylor Howes, and Elicyon.

Competitive Architecture Matrix

Architectural Dimension	Katharine Pooley	1508 London	Winch Design	Taylor Howes	Strategic SEO Assessment
Prime London Location Hubs	Zero Dedicated Pages	Rank #1-3 (Mayfair, Belgravia)	Low (Yacht focus)	Dedicated Knightsbridge Hubs	Severe commercial gap. Missing 2,500+ monthly HNWI searches.
Yacht & Aviation Verticals	Buried in Portfolio	Residential/Hotel focus	Global Leader / Dedicated Hubs	Residential focus	Pooley has executed top yachts (Custom Line 106) but has no ranking service hub.
Heritage / Listed Building Architecture	Mentioned in copy	Rank #1 for Grade I/II Listed	N/A	Heritage case studies	Massive search volume among central London homeowners facing council planning regulations.
Entity Schema & AEO Citation	0 Schema Nodes	Advanced Schema	Rich Organization Schema	LocalBusiness Schema	Pooley is invisible in AI Overviews and agent-assisted search.

Cluster 1: Prime London Geo-Hubs

Build dedicated landing pages combining localized case studies with London Borough planning knowledge:

/locations/mayfair-interior-design/
/locations/belgravia-interior-design/
/locations/knightsbridge-interior-design/
/locations/chelsea-interior-design/
/locations/kensington-interior-design/

Cluster 2: Ultra-Prime Verticals

Elevate specialized luxury capabilities into dedicated top-level service architectures:

/services/superyacht-interior-design/
/services/private-aviation-interior-architecture/
/services/heritage-listed-property-renovation/
/services/turnkey-interior-design/
/services/bespoke-joinery/

Cluster 3: HNWI Decision Guides

Educational and advisory editorial content targeting architects, family offices, and developers:

The Complete Turnkey Interior Architecture Process
Navigating Grade I & Grade II Listed Approvals in Westminster
Cost & Procurement Benchmarks for Super-Prime London Fit-Outs
Art Advisory & Curation for Private Residences

Local SEO, Competitor Sitemaps, Geo-Grid & SWOT Analysis

Forensic analysis of the dual Chelsea location footprint, NAP phone number collision, competitor local sitemaps, and the 7-Enclave Local Authority Grid.

Critical NAP Conflict The Dual Chelsea Telephone Collision

Katharine Pooley operates two commercial premises separated by only 350 metres in Brompton Cross:

Location 1: Boutique & Atelier
160 Walton Street, Chelsea, London SW3 2JL
Phone: +44 (0) 20 7584 3223

Location 2: Design Studio & Global HQ
37 Ixworth Place, Chelsea, London SW3 3QH
Phone: +44 (0) 20 7584 3223

Algorithmic Penalty: Google's Local Entity algorithm flags proximate locations (<400m) sharing the identical telephone number as duplicates. This triggers deduplication filters, suppresses Map Pack visibility, and confuses Google Maps.

Action: Provision a dedicated retail concierge line for 160 Walton Street (`+44 20 7584 3224`), reserve `...3223` exclusively for 37 Ixworth Place Studio, and deploy distinct `LocalBusiness` schemas.

Local SEO & Geo-Content SWOT Matrix

Strengths

21-year brand heritage & "British Designer of the Decade" distinction.
Two physical Chelsea commercial premises in super-prime Brompton Cross.
Genuine Grade II listed Central London portfolio (Mayfair Townhouse, The Lancasters, Chelsea Mews).
High-society editorial standing in Spear’s 500 and PrimeResi.

Weaknesses

Zero LocalBusiness JSON-LD schema across entire web property.
Direct telephone cannibalization between Walton St and Ixworth Pl.
Zero dedicated enclave landing pages (no /mayfair/ or /belgravia/).
Stagnant Google review velocity (<1 review/year across 21 years).
Unclaimed, unoptimized Apple Business Connect dashboard.

Opportunities

Deploy 7-Enclave Local Authority Hubs targeting Mayfair, Belgravia, Knightsbridge.
Weaponize planning/heritage authority (Grosvenor, Cadogan, Crown Estates).
Implement dual-entity schema to dominate the Local 3-Pack.
Capture off-plan turnkey buyers at Chelsea Barracks and 1 Grosvenor Square.
Launch Google Local Inventory Ads for the Walton Street retail boutique.

Threats

Loss of AEO/GEO citability to digital-first boutiques (Designed by Woulfe, Angel O'Donnell).
Google deduplication penalties merging dual Chelsea listings due to shared phone.
Client leakage in Mayfair and Belgravia to competitors ranking #1 in local search.
Competitors dominating AI Search answers by providing structured planning data.

The 7-Enclave London Local Content Grid

Deploy these geographic landing hubs incorporating Great Estate covenants, Borough planning mandates, and local portfolio case studies.

Target Enclave	Target URL	Focus Keywords	Great Estate & Planning Context	Featured Portfolio Proof	Target User Persona
Mayfair (W1K, W1J)	/locations/mayfair-interior-design/	Mayfair interior designer, luxury interior architecture Grosvenor Square	Grosvenor Estate; Westminster Council; Conservation Areas (Mayfair Conservation Area)	Grosvenor Square & Mayfair Townhouse	International UHNW buyers, family offices, prime townhouse developers
Belgravia (SW1X, SW1W)	/locations/belgravia-interior-design/	Belgravia luxury interiors, Eaton Square interior architects	Grosvenor Estate; Westminster / RBKC; Strict stucco facade covenants & basement guidelines	Belgravia Townhouse Commission	Long-term resident UHNW families, ambassadorial residences
Knightsbridge (SW1X, SW7)	/locations/knightsbridge-interior-design/	Knightsbridge interior architect, luxury design Rutland Gardens	Cadogan Estate; RBKC; Proximity to Harrods & Hyde Park conservation mandates	Rutland Gardens & Knightsbridge Townhouse	Middle Eastern and international buyers seeking turnkey pied-à-terre
Chelsea (SW3, SW10)	/locations/chelsea-interior-design/	Chelsea interior design studio, mews house renovation Chelsea	Cadogan Estate; RBKC; Mews house heritage restrictions & Cheyne Walk conservation	Chelsea Mews House & Walton St Boutique	British and European creatives, tech founders, heritage property owners
Kensington & Holland Park (W8, W14)	/locations/kensington-interior-design/	Kensington luxury interior design, Holland Park villa architecture	Ilchester Estate / Phillimore Estate; RBKC; Grade II listed villa and lateral conversion guidelines	Ashburton House & Kensington Home	Private banking executives, international collectors, family estates
Regent's Park & St John's Wood (NW1, NW8)	/locations/regents-park-interior-design/	Regent's Park Nash terrace interior design, luxury architecture NW8	Crown Estate; Westminster / Camden; Grade I Nash Terrace strict internal fabric preservation	Regent's Park Private Residence	Diplomatic missions, heritage estate custodians, UHNW executives
The Cotswolds & Home Counties	/locations/cotswolds-country-estate-interior-design/	Cotswolds luxury interior designer, country estate interior architecture cotswolds	Cotswolds National Landscape; Local stone preservation & Grade I/II* curtilage rules	Cotswolds Family Getaway & Scottish Castle	London-based HNWIs acquiring weekend country retreats and sporting estates

Entity SEO, Knowledge Graph & Agent Readiness (AEO/GEO)

Bridge the gap between Katharine Pooley's offline prestige and machine-readable data structures for Google Knowledge Graph, Perplexity, and AI Overviews.

The Offline vs. Online Knowledge Graph Disconnect

Katharine Pooley has substantial third-party entity authority across trusted knowledge bases:

Wikidata Entity: Q16734624 (Katharine Pooley)
Google Knowledge Graph ID: /m/0t_d6f9
Wikipedia: https://en.wikipedia.org/wiki/Katharine_Pooley
Assouline Publishing: Journey by Design monograph

Yet, across all 515 pages, there is ZERO JSON-LD schema markup! Google cannot disambiguate the studio from informal text strings.

IsItAgentReady Scan Result: 27 / 100

When evaluated for AI agent browsing and Generative Engine Optimization (GEO):

Markdown Content Negotiation: Failed (No text/markdown support for agentic browsers like Perplexity/OpenAI).
Tool Endpoints / WebMCP: Missing (No machine-readable inquiry API).
Catalog Availability: Incomplete (No schema links connecting Shopify products to WP).

Production-Ready Multi-Entity JSON-LD Schema (`@graph`)

Inject this complete, validated schema into the site <head> via theme template or Google Tag Manager to establish the authoritative Knowledge Graph connection.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": ["Organization", "HomeAndConstructionBusiness"],
      "@id": "https://katharinepooley.com/#organization",
      "name": "Katharine Pooley Design Studio",
      "legalName": "Katharine Pooley Limited",
      "url": "https://katharinepooley.com/",
      "logo": "https://katharinepooley.com/wp-content/themes/kptheme/dist/assets/images/logo.png",
      "founder": {
        "@id": "https://katharinepooley.com/#person"
      },
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "37 Ixworth Place",
        "addressLocality": "Chelsea",
        "addressRegion": "London",
        "postalCode": "SW3 3QH",
        "addressCountry": "GB"
      },
      "telephone": "+44-20-7584-3223",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Katharine_Pooley",
        "https://www.wikidata.org/wiki/Q16734624",
        "https://find-and-update.company-information.service.gov.uk/company/05014709",
        "https://www.instagram.com/katharinepooleyltd/",
        "https://www.linkedin.com/company/katharine-pooley-design-studio/"
      ]
    },
    {
      "@type": "Person",
      "@id": "https://katharinepooley.com/#person",
      "name": "Katharine Pooley",
      "jobTitle": "Founder & Creative Director",
      "worksFor": {
        "@id": "https://katharinepooley.com/#organization"
      },
      "sameAs": [
        "https://en.wikipedia.org/wiki/Katharine_Pooley",
        "https://g.co/kg/m/0t_d6f9",
        "https://www.wikidata.org/wiki/Q16734624"
      ],
      "award": [
        "British Interior Designer of the Decade",
        "International Designer of the Year (Asia)",
        "Architectural Digest AD100"
      ]
    },
    {
      "@type": ["LocalBusiness", "HomeAndConstructionBusiness"],
      "@id": "https://katharinepooley.com/#studio",
      "name": "Katharine Pooley Design Studio & Head Office",
      "telephone": "+44-20-7584-3223",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "37 Ixworth Place",
        "addressLocality": "Chelsea",
        "addressRegion": "London",
        "postalCode": "SW3 3QH",
        "addressCountry": "GB"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 51.4912,
        "longitude": -0.1685
      }}
    },
    {
      "@type": ["LocalBusiness", "Store"],
      "@id": "https://katharinepooley.com/#boutique",
      "name": "Katharine Pooley Chelsea Boutique & Atelier",
      "telephone": "+44-20-7584-3224",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "160 Walton Street",
        "addressLocality": "Chelsea",
        "addressRegion": "London",
        "postalCode": "SW3 2JL",
        "addressCountry": "GB"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 51.4938,
        "longitude": -0.1661
      }}
    }}
  ]
}}
</script>

Off-Page SEO & Backlink Equity Reclamation

Auditing Katharine Pooley's Ahrefs link profile (DR 46, 15K backlinks, 1.6K referring domains) and reclaiming broken authority equity.

46 Domain Rating (DR) High industry benchmark

15,000+ Total Backlinks 92% Dofollow

1,600+ Referring Domains 45% Dofollow

DR 97 Wasted Authority Link Wikipedia link hits 404

Priority Backlink Reclamation Ledger

These high-authority referring domains contain links that are currently broken or traversing inefficient redirect chains.

Referring Domain & Anchor	DR	Target URL on Katharine Pooley	HTTP Status	Immediate Fix Directive
Wikipedia (Heathrow Terminal 5) Anchor: "02-Heathrow-T5—Royal-Suite"	97	/studio/portfolio/the-royal-suite-t5/02-heathrow-t5-royal-suite-2/	404 Error	Implement 301 redirect immediately to active Heathrow T5 portfolio URL.
LuxDeco (Interior Styles Guide) Anchor: "Katharine Pooley"	60	http://katharinepooley.com/studio/	301 to Home	Redirect to dedicated `/studio/` or About page instead of generic root homepage.
Cottages & Gardens (Cotswolds Feature) Anchor: "Katharine Pooley"	73	http://www.katharinepooley.com/	HTTP Hop	Enforce instant 301 to `https://katharinepooley.com/` via Nginx/Cloudflare.
Forter Castle (Scottish Highlands) Anchor: "Katharine"	28	https://katharinepooley.com/portfolio/scottish-castle/	200 OK	Maintain link; verify internal linking from Scottish Castle to private residential hub.

Server 301 Redirect Rules (Nginx / Cloudflare Configuration)

# Reclaim Wikipedia (DR 97) Heathrow Terminal 5 Backlink (Fixes Hard 404)
location = /studio/portfolio/the-royal-suite-t5/02-heathrow-t5-royal-suite-2/ {
    return 301 https://katharinepooley.com/portfolio/the-royal-suite-heathrow-t5/;
}

# Reclaim LuxDeco (DR 60) Studio Backlink (Prevent Soft-404 Home Bounce)
location = /studio/ {
    return 301 https://katharinepooley.com/services/;
}

# Reclaim British Forces Foundation 25th Anniversary Backlink
location = /the-british-forces-foundation-25th-anniversary/ {
    return 301 https://katharinepooley.com/services/;
}

# Bulk redirect legacy WooCommerce products to active Shopify products
location ~* ^/product/([a-zA-Z0-9-]+)/?$ {
    return 301 https://shop.katharinepooley.com/products/$1;
}

Shopify Subdomain & E-Commerce Integration

Auditing the multi-domain split between WordPress content (katharinepooley.com) and Shopify commerce (shop.katharinepooley.com).

Subdomain Fragmentation Issues

The shop transition from WooCommerce to Shopify left significant crawl debt:

57 Internal 404s on WordPress: Legacy blog and journal posts still link to old /product/... endpoints instead of the Shopify store.
Malformed Script URL on Shopify: The crawl detected a quadruple-slash broken asset: https://shop.katharinepooley.com////cdn.shopify.com/...
Missing H1 Headings on Shopify: Semantic <h1> tags are completely absent on 100% of product pages and collections.

4-Tier Luxury Copywriting Upgrade Model

To upgrade 264 thin products from ~100 words to 350+ words of search-relevant luxury copy:

Sensory & Architectural Narrative: Evocative styling narrative connecting the object to prime residential settings.
Craftsmanship & Provenance: Mouth-blown glass techniques, hand-applied 24k gold leaf, ethical shagreen sourcing.
Interior Styling Advice: Advice on console table pairing, marble vs bronze contrast, and ambient lighting.
Technical Specifications Grid: Metric/imperial dimensions, weight, care instructions, origin.

Stakeholder Execution Blueprints & Sprints

Granular, prioritized execution roadmaps for the Core Development, SEO, Editorial, and Local SEO/PR teams.

CORE DEVELOPER ROADMAP

Technical Implementation Sprints

Sprint 1 • Day 1 Fix `#exampleModal` Gravity Forms Shortcode

In modal template (e.g. header.php or footer.php), replace raw shortcode string with: <?php echo do_shortcode('[gravityform id="2" title="false" description="false" ajax="true"]'); ?>.
Sprint 1 • Day 2 Purge WooCommerce Scripts & Nofollow Login Modal

Add dequeue logic in functions.php to strip WooCommerce scripts. Remove the xoo-el modal link emitting rel="nofollow" across 220 URLs.
Sprint 1 • Day 3 Include Portfolio Custom Post Type in XML Sitemap

Update SEO plugin settings to expose all 46 portfolio project pages inside portfolio-sitemap.xml.
Sprint 2 Fix Shopify Missing <h1> Heading Bug

In Shopify Liquid templates (product.liquid and collection.liquid), wrap product titles and collection headers in semantic <h1> tags.

SEO TEAM ROADMAP

Architecture, Redirects & Entity Optimization

Sprint 1 • Day 1 Reclaim Wikipedia DR 97 Link & Deploy 57 404 Redirects

Deploy 301 redirect for Wikipedia Heathrow T5 link and bulk 301 redirect map for legacy /product/ URLs to Shopify.
Sprint 1 • Day 2 Strip Global 73-Character Title Suffix

Remove | Luxury Interior Design | Architectural Design | London | Katharine Pooley from default title templates in Yoast/RankMath.
Sprint 1 • Day 4 Deploy Master Multi-Entity JSON-LD Schema

Deploy the complete JSON-LD @graph block provided in the Entity SEO tab to link Wikidata Q16734624 and Google Knowledge Graph /m/0t_d6f9.
Sprint 2 Deploy Contextual Linking Matrix & Fix Latin Slugs

Implement the 20-pair Contextual Linking Matrix and 301 redirect the 4 Latin demo posts to clean descriptive slugs.

LOCAL SEO & CONTENT ROADMAP

Enclave Authority Hubs & Editorial Expansion

Sprint 1 Resolve Dual Chelsea NAP Phone Collision

Assign dedicated phone number to 160 Walton Street Boutique (`+44 20 7584 3224`) vs 37 Ixworth Place Studio (`...3223`) to resolve Google local entity deduplication.
Sprint 2 Launch Mayfair, Belgravia & Knightsbridge Hubs

Write and publish dedicated landing pages for Mayfair, Belgravia, and Knightsbridge following the 7-Enclave Local Content Grid.
Sprint 3 Re-create `/the-studio/` and Enrich Portfolio Copy

Recreate /the-studio/ (resolving the 404), update main nav, and expand portfolio narratives with architectural specifications.